![]() Tell visitors what you are interested in.Think of your about section as your elevator pitch.īecause LinkedIn is a social networking site, we recommend writing this section in the first person.īy doing so, you’ll be able to establish rapport with your visitors, opening up the door for further engagement.Īs we explain in more detail in this article on what makes an effective LinkedIn summary, consider using your about section to: You want to let readers know what you do, where you work, and what your level of seniority is.Īvoid the temptation to craft a creative or catchy headline: this strategy can often backfire. We recommend keeping your headline simple and to the point. Your headline and photo are the first things people see when they come across your profile on LinkedIn. Is bright (make sure there is sufficient lighting when you are taking your photo, and adjust brightness and contrast using a free trial of Lightroom or Photoshop, if needed)īy following these tips, you’ll be able to avoid the most common LinkedIn photo mistakes that can cause viewers to question your professionalism and credibility.Is professional (are you dressed like you would be for the interview?).Has a white or other non-distracting background (you can remove backgrounds for free using this background remover).Makes you look approachable (with a slight smile).Clearly shows your face (top of shoulders and above).Research shows that the same concept holds true even with online interactions.Įven after we meet someone in person after first connecting with them online, our original first impression tends to stick (even though it was digital!). We all know that first impressions matter. You’re better off holding off on doing so until your profile is complete!īe sure to also customize your LinkedIn URL to make it appear cleaner when you add it to your resume or email signature. Simply follow the prompts to create your profile.ĭon’t worry about signing up for LinkedIn Premium or adding connections at this stage when prompted to do so. If you don’t already have a LinkedIn profile, visit and click “ Join now” to get started. Tackle just two sections a day, and your profile to go will be ready in a week! Letting Recruiters Know You’re Open to New Opportunities. ![]() In this guide, we discuss the key points you need to know to get started when it comes to: Your goal here is to get a recruiter to connect with you and reach out to learn more. Your profile should be able to grab the interest of a recruiter and leave them wanting to know more. The purpose of your profile is to pique interest. It’s important that anyone visiting your profile leaves with a strong impression of your skills and professionalism in 30-60 seconds. When users are browsing on mobile, any large chunks of text you include will be difficult to read.Īs you’ll probably know from your own experience, user attention spans are also much shorter when using mobile devices. We can only assume that the percentage of users on mobile is much higher now. In a 2016 earnings call, LinkedIn reported that 57% of users were browsing the website on mobile and that the segment was growing 3x faster than overall member activity – and that was four years ago! Most users are browsing LinkedIn on mobile. The reasons for this strategy are twofold. While it may be tempting to include every single responsibility and accomplishment from your current and previous roles, we recommend sticking to the key points. This guide outlines everything you need to know to create a professional profile that is well-written and optimized.Īs you build your LinkedIn profile, we encourage you to think about your audience and what they are looking for. ![]() If you’re just getting started on LinkedIn or want a refresher on how to get the most out of the platform, look no further! Our Comprehensive Guide to Getting Started on LinkedIn
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